
Logo Design, Package Design, Graphic Design
Brand: Merkury
Date: 10. 2019
Get up and go with your music anywhere!
MUV is a portable lightweight wireless speaker that comes in 4 different colorways.
From the product, four keywords were highlighted that would outline the overall concept of the package: Movement, Afterimage, Repetition, and Active.

With these keywords in mind, logotype and graphic motif were defined. This speaker promotes its portability and bold sound. The offset of the directional lines from the letter 'M' visualizes shifting gestures in the bold typeface.






The movement line is expanded and used as a graphic motif in icons.

Designed the package with clean typography and matched the color accents based on the product colorways. For black color speaker, I chose light blue as the color accent to keep the same bright and vivid package look throughout.





Portability of this speaker by the handle is one of the most important features. The speaker handle is emphasized by extending the front artwork to the top of the package with the added tagline. This allows for the customers to see speaker handles on the top of the packages when they are stacked together.





Package dimension
W x H x D: 220 x 125 x 80mm (8.6” x4.9” x 3.1”)
Finish
Matte Lamination
Glossy coating on the Speaker image
Setup box (Top and Bottom)
900gsm Gray Cardboard
Outer wrapper (Top and Bottom)
157gsm White Silk Coated Art Paper
